I am starting to find it a bit difficult to keep a clear steady focus on my research tasks. I feel I am digging so deep that everything I find feels interesting but pointless. There ultimately seems to be a lot of information out there but i'm struggling to see how it all fits in.
I have looked into the future of advertising, I have found out that although technology has changed vastly in 35 years, advertising has pretty much remained the same, a least the evidence I have found points in that direction and I have seen no other reason to believe otherwise. A couple of articles I have found such as 'Conceptualizing the Evolution and Future of Advertising' (Kumar, Gupta 2016) talks of the changing relationship with the customer and how more direct advertisers can be, most importantly it does not contradict Berger.
Whilst it is interesting to know the exact future of advertising, and this is useful for building knowledge around my 'Lemon', it is getting away from my original question; Do oil paintings from history influence modern artwork in advertising? So getting back on track I need start using my knowledge of Semiology and Iconography to find out the meanings and subject matter of some modern adverts and the paintings I think influence them. The next thing to do after that is to find out whether I find these same influences in more modern areas such as mobile phone adverts or social media.
Task 4 does appear to be helpful in showing me which sources are relevant or not as you are actually analysing the certain items by appraising their relevancy. As I move closer to the annotated bibliography I think i will do a few dry runs check again that i'm moving in the right direction and not just collecting data because it has the word advertising in the title.