Although I am not the biggest fan of this type of music, This video is one of the best examples of image, motion and sound working in perfect unison that I have ever seen. BICEP are a young British Dj duo whose music is heavily inspired by the acid house and rave scene of the late 80’s early 90’s. It is also another great example of visual literacy all pointing in the same direction, focusing the viewers attention on a small, not well known part of the British music scene. I have never been to a rave and was to young to be into this kind of music in the 80’s, but because of the image, motion and sound working so well together I can be part of the journey that this video takes you on. It starts off at the relatively modern housing estates that are so common in England, then onto the decaying, neglected back ally ways that are also fairly common in the UK. All these little snap shots firmly place you in a very common, semi industrial British english landscape. You then get the first look at the subtitles that come up and instantly you get the direction and reference point that you are meant to, even without years of raving or listening to acid house.
What stands out to me in this video is the connection that the viewer makes between the subtitles, the image and the music. all 3 seem to be fairly separate from each other, as in the don’t literally reference each other. So for example one of the subtitles says “Traveling to Leicester… In the boot of my mate's Orion” the proceeding image isn’t then a shot of a man in the boot of a car, instead its the image below, Figure 1. This I believe is the rebus mode in action (I talk about the rebus mode HERE) a seemingly unrelated series of images and text only being related by what the viewer already knows and understand. This means the video works so well because of what I as the viewer already know about the country its showing and the way the text is written coupled with the music that is playing. All these signs help me piece the story together, It's brilliant.
Figure 2 shows a title card which is the end of a sentence which finishes saying “AND THEN IT WAS OVER” at the bottom right of the title card is a name which reads “STEVE”. The really sweet touch to this video is that the title cards are not the words of one person reliving their drug filled journey through the late 80’s, but a whole bunch of people. In fact all these comments were made an original youtube video of people who actually participated in the Rave scene up and down England. This is such a nice touch as again it serves to bring you into the story more by giving it a personal touch. You really get the feeling that these guys are genuinely remembering fond memories of a pivotal part of their life. It feels real and as a result you are sucked into the video and find yourself not being able to take your eyes off the screen. The title cards move very quickly but you are so engrossed in the production and the stories that you really want to keep up and read each one as it comes up, once you do you are treated to another sweeping shot of a still tranquil landscape or an empty industrial scene, carpark or under a flyover. Half way through the video now and the images are at dusk or night time. You now start to realise that the video is actually moving through time, these are not just randomly selected images but carefully curated shots taken at specific times of day to correlate with the part of the video that you are at. you are not just watching the video, but reliving what it is like to go to a rave in real time. You can’t however shake this feeling of emptiness, simply because all the images you are shown are empty, there are never any people, except for 0.1 of second where you are shown a flash or a rave taking place in a far away time and now the factory the rave took place in is empty, half demolished and decaying. It is an absolutely beautiful way of telling a story, one that the people who attended can only half remember, partly due to the drugs and alcohol and partly due to the passage of time. Mesmerising.
How then can we distill the essence of what we want to create to take our viewers on the same journey? Relive and encounter of sexual abuse for someone who has never experienced it? I think understanding the tools they have do brilliantly used in this video will enable us to do that.