Since coming to the idea that me and Anya want to produce a fictional film trailer that comments on or adds to the discussion on sexual harassment, I have been looking at lots of trailer. Or more specifically ones that have been touted as the best. After looking at many, I came across a trailer for the hit film 'Social Network (2010)’ which is all about the story behind the setting up of facebook. When I saw that the films trailer was listed in the top 10 trailers of all time I had to stopped and ask myself why? I have seen the film, a couple of times in fact and it is very good, but it's hardly a blockbuster in the same style as 'Die Hard’, 'Jurassic Park’, ‘Independence Day’ or any of those other massive blockbuster movies that turned out mega trailers. So why then was this up there? Having seen the trailer, many times, I can say that it certainly is very, very good. The sound track is the first thing that you see or hear. The track in question is an orchestral cover of Radioheads, Creep. The semiotic significants of this particular track is massive, first of all it is an incredibly well known song and the fact that ‘creeping’ or 'facebook stalking’ is something that is actually done is quite brilliant. The track has a soft melody, that combined with the vocals and pictures on screen that you see makes a really powerful performance that just draws you in. The first 52 seconds of the trailer are filled with what looks like ‘Real’ peoples facebook photos, and ‘real’ things that people put into facebook, like whether they are in a relationship of not, cry for help like how they are feeling, baby pictures, graduation pictures. Basically life. This ‘Real’ element certainly hits home with me, as a user of facebook, I feel a sense of connection, a familiarity, which, coupled with the music makes me feel some what apart of the trailer. I can draw parallels to this from the Axa advert which I do a break down of HERE. 52 seconds onwards it starts to show clips or scenes from the film, leading with a subtitle telling us when and where the film is set “Harvard University Fall 2003”. We also hear the first vocals from the film, the main character who is telling a girl who he is on a date with why he is setting up this website which at that point in time was still in the construction phase. At the same time the sound track is still playing, however now that there are other vocals it has been quietened a bit so that its essentially just in the background. But as soon as the vocals from the film are over the sound track comes back to the foreground very quick 2 second clips are played that seem to mimic the speed and build up of the music, these clips which are not in order of the film build the narrative of a university lifestyle with a character who is outside of this working on his website, eagerly trying to be apart of the classic university life. At 60 seconds in we are still seeing short clips of the film, not giving anything away, but alluding to trouble that the main creator is having, powerful emotions are shown through very fast movements suggesting excitement but then instantly cut, moving onto another scene that shows more intriguing scenes where the boys (main characters) are exposed to the pleasure of being popular. At 1:22 mins we start to see the first problems of the film, the major issues that strike, plagiarism, and different personalities wanting to take ‘their’ website in different directions. This is made clear again by vocal samples from the film, sometimes with the clip that corresponds to it, but not always, sometimes the vocals act as a kind of narration. I have also noticed that the music isn’t fading to the background as must as it was, it has also raised in its dramatic quality some what. Giving the feeling that it is building towards a finale or crescendo. More arguments are shown along with confrontations of all sorts showing that things are going downhill and not as well as had been shown 10 or 20 seconds earlier. At 1:48 minuets the music does indeed come to a a break, but not before building to such a dramatic level which at the same time you are shown dramatic footage of the characters fighting. Copy then comes across the screen for the second time since telling us where and when the film is set which says “You don’t get 500 million friends” then just straight back into the exciting images again where the main character is being built back up by and outside influencer, not one fo the original designers of the website who takes the main character away from his friends and down a slightly different path, towards big business essentially. The city then comes back in after a 4 second break of a few clips where they are in a club ‘enjoying ‘ themselves which says “without making a few enemies” what proceeds is a jamming of images, very short clips that doesn’t have an relation to what is being said, but adds action and drama by again making seemingly innocent scenes become more dramatic by showing them in quick succession with the sound track playing at full volume which has now built back up again and once more is gathering pace now for the conclusion. The vocals over the top are now what sounds like an authoritative female voice reading out legal allegations against the main character whilst showing the same main character living a kind of playboy lifestyle. At 2:08 minuets the screen fades black and opens again to a final scene where the main character is in a kind of board room setting with lots of business type important looking people facing him, it is now clear that the authoritative female voice that was speaking before is sat opposite the main character. The final scene then shows the main character showing how clever he is by bamboozling the board room of important people with just a few words, the main character and the female exchange a few words and the music then dies down, and they images go black. Really intriguing ending showing how cunning and exciting the film is. Again, similar to the Axa advert, a lot of the work is done by the soundtrack, it tells you when sometimes dramatic, exciting, naughty, funny is going to happen, and even when you should really be listening by way of going completely silent or fading to the background. It almost acts as the narration without actually telling anything directly. Without it this trailer is nothing, it is a collection of images that seem to connect to each other, but I am not encouraged to find out why.
A trick which I have picked up from watching this trailer is that you can have vocals from a scene playing, at the same time as the visuals that link up to it, but then you can cut the visuals and keep the vocals ongoing over the top of other scenes that keep the pace of the trailer moving along at the incredibly fast pace that the trailer had previously been keeping to.